Attract more customers
with a clear message!
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We’ll develop a clear message for your offer!
And we’ll make an explainer video for you that sums up your topic in less than 3 minutes!
Peter Busch
CEO of HORIZONTE-Group AG
Why is your marketing not working the way you envisioned?
There is a whole slew of reasons behind this. We help you identify the causes and address them!!
Why is a clear message so important?
If a message isn't clear, then it can have the following consequences:
1. The customer doesn’t understand how you are going to solve their problem
Your potential customers don’t understand your offer, and it’s leading to an information gap that needs to be filled.
2. All this means that they cannot clearly recognize the benefits for themselves
Your potential customers can’t see the benefits and added value of your offer quickly enough, meaning they aren’t paying due attention to you.
3. The customer isn’t able to put their faith in you or your offer
Things will come to a halt if your offer lacks trust.
4. The positive decision in favor of your offer doesn’t materialize
A positive purchasing decision won’t happen if there’s no clear message and your customer won’t opt for your offer.
Five reasons why explainer videos are must-haves!
There are good reasons to use explainer videos in the B2B world
What makes explainer videos so effective in the B2B segment?
+ what results can be achieved with them?
1. Attract more attention and gain trust
You can attract more attention and earn trust. Video content on the website increases brand awareness by 54%. Your solution’s quickly
identifiable benefits will enable you to gain your customers’ confidence.
2. Key info explained in less than 180 seconds
Explain your product or service in simple manners. An explainer video can clarify complex subjects in less than 180 seconds. An explainer video
is informative and entertaining and is not seen as advertising.
3. Videos are all the rage
Use the video trend to your advantage – videos will most likely account for 82% of Internet by the end of 2021 (Cisco).
4. Customers prefer watching videos rather than reading information
our times as many customers would rather watch a video about a product than read about it (Animoto).
5. More conversion through videos in the B2B business
The big advantage with videos is that they don’t just pique interest. They are also capable of transforming prospective customers into real
customers. Videos have been proven to do this better than any other type of content! 73% of B2B marketing experts report that there marketing results – and thus also their key business
figures – have been positively influenced by using videos (ReelSEO).
Nele Inselmann
Head of Marketing Communication, WEINMANN Emergency Medical Technology GmbH + Co. KG
Clear messages that have already achieved great success as a Scribble Video
Transport of dangerous goods + more!
The big advantage with videos is that they don’t just pique interest. They are also capable of transforming prospective customers into real
customers. Videos have been proven to do this better than any other type of content! 73% of B2B marketing experts report that there marketing results – and thus also their key business
figures – have been positively influenced by using videos (ReelSEO).
Reanimation explained in simple terms
The big advantage with videos is that they don’t just pique interest. They are also capable of transforming prospective customers into real
customers. Videos have been proven to do this better than any other type of content! 73% of B2B marketing experts report that there marketing results – and thus also their key business
figures – have been positively influenced by using videos (ReelSEO).
Customized Solutions for Liquid Handling
Gardner Denver Medical is a leader in flow control products for medical, life sciences, and selected other industries. Now Gardner Denver
Medical acquires TriContinent Scientific – a leading producer of precision syringe pumps and long-life valves with headquarters in California. These products can now be bought directly from
Europe being supported by the European Gardner Denver Medical Organisation. This is what the customers need to know. A Scribble Video informs in a compact and congenial way.
We’ll make your offer a bestseller
We’ll make an explainer video for you that sums up your topic in less than 3 minutes!
We’ll develop a clear message for your topic
5 steps is all it takes for us to transform your topic into a Scribble Video!
1. Narrowing down to what matters most
We narrow down your message to what matters most – the essentials – and we do it all without important details being lost.
2. An objective perspective from outside
We have an external point of view and are able to look at your offer from the bird’s-eye view.
3. Positioning of your offer
We help you identify which customer problem you should address and solve with your offer.
4. Storytelling for B2B communication
We tell a story instead of just listing off the facts. After all, B2B purchasing decisions are often triggered by emotions too.
5. Visualization with the most successful medium
We create a Scribble Video that uses language and images to tell a story and that will catch the attention of your customers and motivate them towards making a purchase.
Uwe Kamps
Sales Development Manager Co-Selling, Johnson & Johnson Medical GmbH
Facts in favor of using explainer videos!
59%
of B2B users were convinced to buy software or an app by watching a video
74%
of B2B users were convinced to buy software or an app by watching a video
60.000 x
Our brain processes visual information such as images and graphics 60,000 times faster than plain text and numbers
Top 3
videos are one of the most useful types of content in the B2B sector
A Scribble Video in just three steps
With over 500 video projects completed, our methods have proven effective!
1. COMPREHENSION
We delve into your topic in order to clearly understand all the relationships and simplify the complex content.
2. CONCEPT
We develop a strong visual and oral story that vividly gets to the heart of your message.
3. IMPLEMENTATION
We provide you with a unique explainer video – a brand product “Made in Germany.”
We’ll make your offer a bestseller
Carsten Müller
We have been making explainer videos for our customers for seven years now and were one of the first players on the market. More than 500 successful
video projects have now been made with customers from a wide variety of industries, and all of them have one thing in common: complex topics put together in an easy,
comprehensible manner for the target group.
The underlying goal here is most often to acquire new customers and increase revenues and scale. Other priorities also exist, however.
We also produce Scribble Videos for Johnson & Johnson because we are experts in simplifying and condensing messages.
The underlying goal here is most often to acquire new customers and increase revenues and scale. Other priorities also exist, however.
We also produce Scribble Videos for Johnson & Johnson because we are experts in simplifying and condensing messages.
Carsten Müller
FAQ
I have a very complex subject. What’s your process for breaking it down?
We work on the videos in different teams. A concept developer first reviews your topic. Open questions are then cleared up with you during a
re-briefing call. We then collaborate as a team with the copywriter and graphic artist to identify a common theme for your topic. We focus on your target group and assess what their core
problems are which you can solve with your service and/or product. We then develop a story tailored to your target audience and create the storyboard with pictures and text.
Will an individual Scribble Video be drawn up and produced just for me?
Each and every Scribble Video is drawn and produced on an individual basis for our customers. We adjust the video to match your company’s
corporate design in terms of colors, font, logos and all other elements. It’s always a quality product “Made in Germany.”
Is it also possible to have the video in other languages?
We can produce your video in virtually all languages. We use either a translation provided by you or have a high-quality and accurate
translation drafted. The translators are all native speakers living in the countries where the respective languages are spoken. We can prepare the basic concept and storyboard in English or
German.
Can changes also be made to the video at a later point in time?
Changes, such as a new logo, color adjustments, or voice-over modifications, can be made to the video after it has been delivered. Such changes
are charged based on the time and effort incurred.
How involved am I in the explainer video as the customer?
As a customer, you only have to invest one day of work. In our briefing questionnaire, you tell us all the important parameters for the video
and also provide us with enough background information. We will reach out to you should we require any further information. Otherwise, we handle the rest! Your only job will be to correct the
storyboard with illustrations and text and give your approval for production.
How much does a Scribble Video cost?
The price of a Scribble Video depends on several factors and is charged on a “per second” basis according to the total duration of the delivered
video. The longer the video is, the cheaper the price per second will be. There are no hidden costs. We will let you know approximately how long the video will be so that there are no
surprises. I can tell you more about this in the strategy meeting.
If I have an explainer film made, what services are included with the Scribble Video?
- Briefing/re-briefing - Topic research - Story development - Storyboard creation with illustrations and text - Incorporation of revisions -
Standard voice-over in German - GEMA-free background music - Vide production - Delivery of the video in the required formats
How long does it take to produce a video?
t takes three to six weeks to produce a video. The exact time depends on how long it takes to coordinate everything in your company. With
everything produced in-house, we are very flexible and also able to meet tight deadlines.
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any Questions ? Contact us !
Scribble Video
Leena Müller
Brunnenkoppel 28
22041 Hamburg
Germany
T +49 (0)40 652 52 30
info@scribble-videos.com
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