Attract more customers
with a clear message!
CEO of HORIZONTE-Group AG
Why is your marketing not working the way you envisioned?
Why is a clear message so important?
If a message isn't clear, then it can have the following consequences:
1. The customer doesn’t understand how you are going to solve their problem
Your potential customers don’t understand your offer, and it’s leading to an information gap that needs to be filled.
2. All this means that they cannot clearly recognize the benefits for themselves
Your potential customers can’t see the benefits and added value of your offer quickly enough, meaning they aren’t paying due attention to you.
3. The customer isn’t able to put their faith in you or your offer
Things will come to a halt if your offer lacks trust.
4. The positive
decision in favor of your offer doesn’t materialize
A positive purchasing decision won’t happen if there’s no clear message and your customer won’t opt for your offer.
Five reasons why explainer videos are must-haves!
What makes explainer videos so effective in the B2B segment?
+ what results can be achieved with them?
Head of Marketing Communication, WEINMANN Emergency Medical Technology GmbH + Co. KG
Clear messages that have already achieved great success as a Scribble Video
We’ll make your offer a bestseller
We’ll develop a clear message for your topic
5 steps is all it takes for us to transform your topic into a Scribble Video!
1. Narrowing down to what matters most
We narrow down your message to what matters most – the essentials – and we do it all without important details being lost.
2. An objective perspective from outside
We have an external point of view and are able to look at your offer from the bird’s-eye view.
3. Positioning of your offer
We help you identify which customer problem you should address and solve with your offer.
4. Storytelling for B2B communication
We tell a story instead of just listing off the facts. After all, B2B purchasing decisions are often triggered by emotions too.
5. Visualization with the most successful medium
We create a Scribble Video that uses language and images to tell a story and that will catch the attention of your customers and motivate them towards making a
Sales Development Manager Co-Selling, Johnson & Johnson Medical GmbH
Facts in favor of using explainer videos!
of B2B users were convinced to buy software or an app by watching a video
Our brain processes visual information such as images and graphics 60,000 times faster than plain text and numbers
videos are one of the most useful types of content in the B2B sector
A Scribble Video in just three steps
We delve into your topic in order to clearly understand all the relationships and simplify the complex content.
We develop a strong visual and oral story that vividly gets to the heart of your message.
We provide you with a unique explainer video – a brand product “Made in Germany.”
T +49 (0)40 652 52 30